Account Executive, Food & Beverage

Berk Communications, recently named a finalist for 2020 Outstanding Small Agency of the Year by PRWeek, has an exciting opportunity for an Account Executive in our growing food & beverage practice. We are seeking someone with relevant agency experience across the food & beverage category including consumer brands, restaurants and liquor brands. This role will require creative ideation, attention to detail, great writing skills and a proven track record of generating consistent and high-impact earned media coverage in both traditional and non-traditional media outlets.

Primary Responsibilities 

  • Proactive media relations – pitching traditional and online media, developing relationships and uncovering new outlets  

  • Drafting press materials 

  • Creating and updating media reports  

  • Maintaining updated grids with deadlines  

  • Staying current with new media trends and incorporating as appropriate 

  • Serve as a key day-to-day client contact 

  • Manage multiple projects from concept to completion on time and within budget 

  • Proactively generate new ideas and opportunities to ensure client program success 

  • Maintain relationships with media and secure pro-active publicity for clients 

  • Manage development of press materials 

  • Moderate media interviews; assist with media training for clients; initiate implementation of media events such as press conferences, briefings and media tours 

  • Instruct entry-level staff in the areas of media relations and writing/document creation 

 

Education and Experience Requirements

  • 2-4 years of public relations experience (agency experience preferred) 

  • Strong media relations skills and established network of contacts 

  • Excellent oral and written communication skills 

  • Can work independently and within a team 

Join our team!

Listed below are our open positions. If you don't see a position that fits for you, contact us and let us know something amazing about you. We always have time to talk to exceptional talent.

Senior Account Executive, Sports & Lifestyle

Berk Communications is an award-winning public relations firm that features a roster of category-leading brands across a variety of consumer verticals, including sports and lifestyle, food and beverage, travel and tourism, and cannabis. We have an exciting opportunity for a Senior Account Executive to join our growing sports and lifestyle practice. We are seeking someone who has a proven track record with sports brands and properties and can develop meaningful programming for clients in these industries. In this role, you will have the opportunity to be a leader on our sports accounts, creating strategies and managing projects that drive our client’s business forward. You’ll play a critical role in driving our sports accounts forward and be expected to be able to manage multiple projects serving as a lynchpin between senior team members and junior team members. This is an opportunity to put your account management skills to work while also showing your ability to secure impactful stories for our clients.  

Primary Responsibilities 

  • Demonstrate tactical and strategic knowledge of communications plans for the sports industry 

  • Create communications plans that meet client objectives 

  • Oversees development and implementation of account strategy, delegating appropriate assignments to teams and jumping in on tactics 

  • Maintain regular client contact across your accounts 

  • Flawless execution of proactive and reactive earned media relations work, including developing media lists, reporter briefing sheets, media audits, well-crafted pitches and strategic media recommendations 

  • Writes and/or edits materials with a keen eye, providing a near-final copy for review to senior team members  

  • Support the execution of large-scale events, celebrity media days, charitable partnerships and national campaign launches 

  • Apply key client information, including general business strategy, industry trends and issues, customers and competitors to provide ongoing strategic counsel to both internal team members as well as client partners  

  • Support new business development efforts 

 

Education and Experience Requirements

  • 3-5 years of experience in a public relations agency or similar position  

  • Proven ability to manage client projects with senior and junior team members while serving as a point of contact for clients 

  • Track record of generating media relations results that drive business impact for clients 

  • Demonstrated ability to help develop communication programming and plans, implement integrated tactics and impart knowledge to junior account team members 

  • Ability to perform under pressure while maintaining a team-first attitude  

  • Past contributions to new business proposals  

  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or related field preferred

We are not currently hiring

Open Positions

Account Executive, Sports & Lifestyle

We are seeking someone who has experience working with sports brands and properties with the proven ability to keep deliverables moving while generating media relations results. In this role, you will have the opportunity to support top-tier sports brands and properties helping to drive media relations strategy and results that help move our clients’ business forward. You’ll play a critical role in supporting our sports and lifestyle teams by ensuring excellence in delivery, clear communication, and high-quality deliverables. This is an opportunity to hone your account management skills while staying attuned to the needs of clients in a dynamic and rapidly evolving industry. 

Primary Responsibilities 

  • Flawless execution of proactive and reactive earned media relations work, including developing media lists, reporter briefing sheets, media audits, well-crafted pitches and strategic media recommendations 

  • Play a key role in planning and implementing account activities, including media relations, events, program implementation, reporting, etc. 

  • Develop press materials including press releases, pitches, reports, client correspondence 

  • Proactively provide quality assurance for all clients deliverables (I.E. proofreading, fact-checking, research, reference, citations)  

  • Assist in moving projects forward with a proven ability to manage deliverables and hit deadlines  

  • Become an expert on your client’s business and the competitors within their industry  

  • Serve as client contact with the ability to present updates in meetings  

 

Education and Experience Requirements

  • 2-3 years of experience in a public relations agency or similar position  

  • Proven track record of generation media relations results with a portfolio of sports and lifestyle related clips  

  • Ability to work in a fast-paced environment  

  • Detail-oriented with the ability to multi-task and manage priorities  

  • Proven ability to develop press materials  

  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or related field preferred  

We are not currently hiring

Account Supervisor, Travel & Lifestyle

Berk Communications has an exciting opportunity for an Account Supervisor in our travel & lifestyle practice. As a senior counsel, we are seeking someone with agency experience in travel, tourism, restaurant and lifestyle services. This role will require delivering executive-level PR strategies, creative ideation and consistent press coverage. In addition to being an excellent writer and a well-connected media relations executive, the ideal candidate should have superior client service acumen, experience in managing account teams and budgets as well as have proven skills with regards to new business pursuits.

 

Primary Responsibilities 

  • Manages overall quality of account staff work and client satisfaction levels

  • Acts as senior counsel in conjunction with agency leadership

  • Serves as day-to-day account lead to several clients

  • Manages and develops group(s) of account teams and junior staff

  • Secures organic client growth and new business

  • Develops the appropriate strategies and collateral for new business presentations

  • Brings information, experience and industry intelligence to the agency

  • Remains well connected to media, influencers and industry players

  • Develops comprehensive executive eminence programs

  • Conducts professional development programs

 

Education and Experience Requirements

  • BA or BS in related field required

  • Requires 6+ years serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry

  • Experience managing staff across multi-dimensional accounts (both up and down)

  • Excellent process and organizational skills; attention to detail a must as this primary focus is staying ahead of client and keeping the team focused on meeting deliverables

  • Quality control for junior staff work product

  • Track record of meeting deadlines with a multi-client workload

  • Demonstrated experience maintaining client interaction on a daily basis with client and help the account team retain and grow the business

  • Ability to “get smart quickly”- understand and learn different business sectors swiftly

  • Strong track record of generating targeted impactful earned coverage

  • Superior oral and written communication skills; strong proofreading and editing ability

  • Demonstrated proficiency in media writing and proactive media relations

  • Ability to find creative angles and create highly targeted media strategies and pitches) 

We are not currently hiring

Account Coordinator, Food & Beverage

We have an exciting opportunity for an Account Coordinator with 1-2 years experience, in our food, beverage and travel practice. Account Coordinators are an integral part of the account team and are responsible for scheduling, processing, and trafficking of various public relations activities.  Account Coordinators are also responsible for managing and implementing projects on behalf of assigned clients. The candidate should have an interest in the category and a true entrepreneurial spirit.  

Primary Responsibilities 

  • Serves as liaison between clients and agency departments to coordinate efficient and timely processing of materials  

  • Build relationships with media and secure pro-active publicity for clients  

  • Serves as administrative support for the group   

  • Conduct media monitoring and analysis and prepare reports for distribution to client(s), as necessary  

  • Develop and maintain media contact lists and databases, updating regularly and mining for new contacts  

  • Draft press releases, pitch letters, etc.; conduct background research and prepare briefing memos/documents for client interviews/media opportunities  

  • Scan daily, weekly, monthly and online publications to identify and flag client-relevant media coverage and contacts, including competitive market and industry information; clip and track placements as necessary  

  • Participate in logistical operations of special events planning and coordination  

  • Provide research data for public relations planning   

  • Perform ad hoc account management tasks as assigned  

  • Act as meeting coordinator  

 

Education and Experience Requirements

  • 1 – 2 years of experience in a public relations agency or communications department, serving in a full time or associate/internship role  

  • Experience in or passion about food and beverage accounts is a plus  

  • Strong writing and oral communication skills  

  • Strong interpersonal skills  

  • Ability to think creatively and proactively  

  • Strong organizational skills  

  • Ability to multi-task  

  • Proficiency with Microsoft Word, Excel and PowerPoint  

  • A bachelor's degree in public relations, communications, journalism or related field  

We are not currently hiring

© 2021 by Berk Communications

  • LinkedIn
  • Instagram
  • Twitter
  • Facebook