Action
Leveraging Berk’s unprecedented rolodex of media in the sports and lifestyle genres, an exclusive media event featuring Roc Nation Founder and CEO Jay-Z, and NFL Commissioner Roger Goodell was executed inside Roc headquarters in New York.
A select group of national media members was invited to an open-forum conversation in an intimate setting to allow for the explanation behind the partnership and the impact the two sides believe it will have on the game, its member clubs, and ultimately on its fans.
Impact
Almost 10.7 billion media impressions were generated globally with stories featured around the world in publications such as Yahoo, CNN, Washington Post, BBC, and Yahoo Australia
Stories were overwhelmingly positive in sentiment setting the tone for a successful partnership
Changing Football: The NFL X Roc Nation
Challenge
How do you authentically announce a groundbreaking and politically-sensitive partnership between two of the most recognized brands in the world, the NFL and Roc Nation?
