Create a Stir During One of the Busiest News Cycles of the Year
Challenge
How do you break through the clutter during Super Bowl week, and without a budget? Give the people something to chat (and debate) about.
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Action
In February 2022, Berk worked with client, leading sports retailer Lids, to create infographics that highlighted the stores' top selling NFL product leading into Super Bowl 56. To do so, the team identified product categories to analyze data in, including top selling player jerseys, teams, and more – all with an easy tie back to Lids' product assortment and vast footprint across the U.S.
The Monday before Super Bowl 56, leading into one of the busiest news cycles of the year, Berk pitched the infographics far and wide, including with national media and local markets where the results were especially newsworthy. Beforehand, Berk strategically coordinated the infographics exclusively with reporter Darren Rovell who tweeted the results to his 2+ million followers to further expedite the visibility and chatter.
The result was no less than enthralling as Lids was soon trending on Twitter with thousands of engagements on the infographics. Furthermore, it brought an even greater awareness that Lids sells more than just headwear as showcased through its infographic on the top selling player jerseys. Even more impressive, all of this was accomplished without requiring a budget.
Impact
In February 2022, Berk worked with client, leading sports retailer Lids, to create infographics that highlighted the stores' top selling NFL product leading into Super Bowl 56. To do so, the team identified product categories to analyze data in, including top selling player jerseys, teams, and more – all with an easy tie back to Lids' product assortment and vast footprint across the U.S.
The Monday before Super Bowl 56, leading into one of the busiest news cycles of the year, Berk pitched the infographics far and wide, including with national media and local markets where the results were especially newsworthy. Beforehand, Berk strategically coordinated the infographics exclusively with reporter Darren Rovell who tweeted the results to his 2+ million followers to further expedite the visibility and chatter.
The result was no less than enthralling as Lids was soon trending on Twitter with thousands of engagements on the infographics. Furthermore, it brought an even greater awareness that Lids sells more than just headwear as showcased through its infographic on the top selling player jerseys. Even more impressive, all of this was accomplished without requiring a budget.
